When it comes to effectively marketing a property to potential buyers, high-quality photos are absolutely essential. Potential buyers want to see the property in the best possible light, and photos can be a decisive factor when considering whether or not to view the property in person.
You should always consider hiring a professional real estate photographer to take the photos for you. However, if you elect to do this yourself, the following steps will help you present your property in it’s best light and improve your chances of a successful sale.
Step 1: Clean and declutter the space
Ensure the entire space is clean and decluttered. Remove all personal items such as family photos, toilettries, etc., and tidy up any mess. Clear off countertops and tabletops to create a more spacious, clean and inviting atmosphere.
Natural lighting is essential when taking great interior photos. Try to choose a time of day when the sun is at it’s brightest through the windows to capture the best natural lighting. Avoid taking photos at night or on a cloudy day as this can result in dark and uninviting photos.
A wide-angle lens can help capture more of the space in one photo, making the room appear larger and more spacious. Stand in the corner of the room and use the wide-angle lens to capture as much of the space as possible.
Step 4: Capture the key features
Focus on capturing the key features of the room, such as the fireplace or the view from the window. These features can help make the space more appealing to potential buyers.
Step 5: Edit the photos
After taking the photos, edit them using a photo editing software to enhance the lighting and colors. Avoid over-editing the photos, as this can make the space appear unrealistic. If you have no experience in photo editing, hire a professional to edit them instead.
Step 1: Clean up the exterior
Before taking any exterior photos, make sure the outside of the property is clean and tidy. Remove any clutter or debris and trim any overgrown foliage.
Step 2: Choose the right time of day
Just like with interior photos, choose a time of day when the sun is shining on the front of the property to capture the best lighting. Avoid taking photos when the sun is directly overhead as this can result in harsh shadows.
Step 3: Use the right angle
Choose the best angle to capture the front of the property. Typically, the best angle is one that captures the front door and a portion of the surrounding landscape.
Step 4: Include key features
Make sure to include any key features of the property, such as a pool or a unique architectural feature, swimming pool, landscaped gardens etc. These features can help make the property more appealing to potential buyers.
Step 5: Edit the photos
After taking the photos, edit them using a photo editing software to enhance the colors and lighting. Avoid over-editing the photos, as this can make the property appear unrealistic. If you have no experience in photo editing, hire a professional to edit them instead.
In summary, taking high-quality photos is essential when marketing a real estate property. By following these instructions, you can capture great photos of the interior and exterior of your property, makingg it more appealing to potential buyers.